Juegos.com - Marketing For Success - How to Open a Coffee Shop
Resource Author Francisco R. Higueras
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Every commercial property owner and property management company wants to make sure that their large properties have an adequate number of anchor tenants. They often look for grocery stores and retail department stores, but they also need high-traffic businesses like hair salons, travel agencies, instant printing, and fast food. To round out a good shopping center you need a bank and a good coffee shop.
Of course, this becomes quite a problem, as many of the banks are consolidating, many have been taken over by the Fed, and many are merely closing branches and locations to stay in business and cut costs during the recession. Having a bank on the property can be difficult when they leave, as the shell of that type of a business building is hard to convert into something else.
Free Samples
Offering free samples on the street or at a separate station within the store can be a simple way to generate excitement and interest in your shop soon after it opens. If you have an exciting signature coffee or drink you can find a way to offer sample size cups, although offering small food items may be simpler.
Sandwich boards posted on the sidewalk can add additional space to promote specific items or deals, but make sure to check the legality of where you can and cannot put items on the sidewalk. Likewise, make sure to check on the laws regulating banners or signs that jut out over the sidewalk. Permits from the city may be required for these.
The time is ripe to establish a few coffee-culture guidelines:
• Location counts. Pick a spot near a potential client’s office, not across town.
• Plan on one hour, tops.
• Be Prepared. Not in the official Baden-Powell sense, but notebook, pen, your company brochure, some conversation starters and background on the person you’re meeting.
• Punctuality reigns. There is no excuse, short of a tsunami, that is acceptable. But just in case, be sure to exchange cell phone numbers.
• Business attire mandatory. Whether you’ve just left your home-office or are on the way to meet your trainer, jogging suits are for the gym. Period.
• Dedicated tea drinker? No worries - plenty of choices from Earl Grey to chamomile. If you’re the host, be certain to suggest a top-of-the-line Mochaccino, or one of its relatives, to your guest before placing your own modest order.
• Frappuccino , mocha latte, or macchiato ¬- frazzled by all that barista lingo? Check this out for confidence building: www.coffee-illuminated.com/how-to-order-coffee.html
• The protocol of who pays is simple. If you extend the invitation, you pick up the cheque - or in this case, pay the cashier. And remember the tip jar.
• Turn off your cell phone and forget about it. Off limits. Same for texting. Nothing goes on the table except your cup. The one and only one exception - you’re a doctor on call.
• Follow-up. Acknowledge the meeting and send an e-mail within a day or two.
Often, they will opt for either another bank or another coffee shop in the same building and give a discount to the new tenant while they try to collect money from the old tenant that still owes money on the lease. These are all considerations when it comes to commercial property and management, and making it through the recession. Please consider this.
